Yes, I have experienced other business functions take the lead. In one example three LOB executives (CFO, COO and CMO) collaborated to infuse knowledge management principles into data governance.
As co-sponsors of the initiative the executives of an international hotel company recognised that quality data was critical to the sustained performance against the company’s strategy priorities. They saw that poor quality data posed a threat to the company’s future capability to make better and more informed decisions. Poor quality data was perceived as unwanted “noise” that contributed to bad decisions, a lack of insight and lost opportunities.
Moreover, what I found most effective from this experience seven years ago was that these LOB executives mobilised not only their peers but also the executive board. This initiative had the full participation of all LOB levels over the entire global enterprise.