The Present Condition:
Many
species, including people, are social organisms that leave behind social traces
in nature and society (Freeman, 1995 and Baars, 1997). The social traces people leave behind are
natural occurring phenomenon and people generate these to represent their
existence. Given the right conditions
for an online ecosystem people generate social traces that coalesce to form
newfound connective social traces of online behaviours. Unlike early research that saw the technology
as separate from the evolutionary behaviours of people. These newfound connective social traces of
people are inseparable from their evolutionary behaviours and they create value
for modern eCommerce. Also, the impacts
of these newfound connective social traces of people has been overlooked for
modern eCommerce and are especially relevant in the rising big data technology
and the internet of things (that is, the sensory of things in society). In deciphering newfound connective social
traces recorded in free social applications like Yelp, the traces reveal early
stage decision making behaviours of conscious choices people act on while
trading for necessities through eCommerce and provide merchants with summary
consumer data (King, 2011). These
newfound connective social traces reveal the early stage decision making behaviours
in people whenever their trading decisions are intentional (James, 1890). The decision making trading behaviours of
people represent conscious or voluntary choices (that is, psychological) they
act on when using social applications (Baars, 1997). In deciphering the newfound connective social
traces for the brains neural circuitry (that is, physiological), the neural
circuitry also reveals early stage decision making behaviours for people’s
social motives (that is, fulfilling the need to be social) whenever they
interact with social applications like Facebook. Innately, the brain’s neural circuitry has permanent
connections that stimulate behaviours people act on to be social with others,
even if individuals are presently in non-social moments (Leberman, 2015).
In
line with suggestions by James (1890), Baars (1997), Lieberman (2015), some
research deciphers the newfound connective social traces in order to create
frictionless technology to reduce stressors that people can experience while
using technology. Stressors like
technostress (that is, stressors people experience while interacting with
technology) affect the productivity of people (Tams et al., 2014). In deciphering newfound connective social
traces in social applications like Twitter, stressors experienced by merchants
while interacting with a financial services unreliable payments technology
reveal emotional behaviours of frustration.
Also, newfound connective social traces reveal merchants were conscious
of the effects of unreliable technology on income loss and productivity loss
(The Sydney Morning Herald, 2015). This
form of newfound connective social traces indicates the effects of technostress
flow beyond traditional boundaries of organisations’ end users. There is evidence (Davis et al., 2011; Tams
et al., 2014; Silva et al., 2014), that combining newfound connective social
traces for people’s decision making behaviours with previously existing
information sources, can reveal new discoveries for eCommerce, technostress and
the internet of things (IoT).
Organisations unable to move beyond deciphering previously existing
transactional information face problems in effectively making decisions to grow
their businesses in the 21st Century.
The Practical Problem:
Most
organisations face a practical problem in deciphering how the newfound
connective social traces of people are reframing modern eCommerce. For instance, organisations including
financial services firms have been collecting, processing and aggregating
business information on their customers for years. However, despite collecting enormous amounts
of customer information, the data sets collected provide no insights to
decipher correctly each stage of people’s decision making behaviours, including
their early stages. At present, the
interplay between the newfound connective social traces and the early stages of
people’s decision making behaviours that they act on with merchants online, is
ahead in time of the decision making ability of financial services firms. The inability of financial services firms to
decipher the early stages of people’s decision making behaviours collected in
social applications creates a perpetual time lag. This time lag makes predicting demand or
determining what the consequences of different actions may be for merchants
unlikely (Simon, 1955). This limited use of available information within
financial service firms hamper their ability to understand the decision making
behaviours of people for the benefit of merchants, in the 21st Century. There is a need for combining dimensions of the
entire person’s decision making behaviours and social patterns that are
reframing modern eCommerce.
The Research Questions:
This
research will attempt to decipher how the natural occurring phenomenon humans
generate for the newfound connective social traces, are reframing modern
eCommerce. The research intends to
explain the interplay between causal mechanisms for the early and final stages
of decision making behaviours reframing eCommerce, Technostress and the
IoT. An important series of articles
(Shmueli, 2010; Breiman, 2001; Breiman et al., 1984) suggest conducting
statistical modelling as one way to explore and develop hypotheses, which can
be tested by targeted experiments.
Whilst recognising their complexity, both explanatory and predictive
modelling dimensions will combine both the newfound connective social traces
and the final interactions people have with merchants at the end of the
decision making process for settlements of payments of goods. The dimensions will be used for testing the
following hypotheses:
- Are decisions associated with merchants’ expansion goals correlated to the predictability power in market characteristics modelling?
- Will the model with the most explanatory or predictive power enable both relationship managers and merchants to improve their judgement when choosing between patterns for growth markets?
- Do these models relate to patterns or behaviour and decision making to enable increased growth/profit for merchants and relationship managers?
- What stressors associated with unreliable banking technology affects the emotions of merchants or other people in society?
- What newfound connective social traces of people are becoming networked into the IoT?
How I hope To Conduct the
Research:
This
study aims to use a mixed method approach (that is, both qualitative and
quantitative) to explore the research hypothesis/questions. A mixed method approach was selected for
conducting this study because the approach interweaves the best of both
qualitative and quantitative methods into a lone study (Creswell, 2003 and
Bryman, 2007). Consequently, this study
intends to integrate these methods into a lone study that will cover three
stages. The first stage will be
quantitative, and will cover a period of one to two years. This first phase intends to collect
quantitative data to analyse the data and to identify taxonomies. In this first phase an instrument (that is,
learning algorithms) will be created based on those identified taxonomies to
conduct measurements on a large sample in order to reveal how the newfound
connective social traces of people are reframing modern eCommerce. The second phase is qualitative, and will be
carried out in parallel with phase one.
Qualitative data will be collected and analysed using response codes to
identify advice categories. In this
second phase an instrument (that is, focused
questions, transcripts) will be created from a randomised sample that will be
conducted with relationship managers in order to reveal what advice categories
are associated with the judgments of both merchants and relationship managers
when choosing between patterns for growth in markets. This second phase intends to identify the
interchange between those advice outcomes that connect with merchant’s
expansion goals or needs. The third stage for this study is an analysis,
interpretation and discussion of the overall research findings. It is intended that this third stage covers a
period of one and a half years. This
third phase will explain those behaviours and capabilities for deciphering how
the newfound connective social traces of people are reframing modern eCommerce.
Newfound Connective Social Traces Are Everywhere
(Mayberry, 2015)
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